Georgiana Ghiciuc

I create mesmerizing shoes and great employer brands.

Get to know me better

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    My LinkedIn Profile

    My professional achievements

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    The MAD Shoes | My own shoe brand

    Shoes, shoes and more shoes

    I aim to bring art on heels. Which is why I work with renowned artists to produce unique accessories for my shoe brand.

    Check it out
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    Some employer branding knowledge

    Create a company culture which your employees love to thrive in

    Learn some EB basics

  • My Podcast

    From Berlin, I interviewed over 50 HR and employer branding professionals over the course of 3 years.

    Listen in
  • The Madgician

    My Other Podcast

    The Madgician: A podcast where I interview women entrepreneurs from all around the world to discuss the challenges of launching and growing a business.

    Spotify Link

  • Public speaking

    I love to share my knowledge! I can speak or moderate your event. My favourite themes include entrepreneurship, people development and organizational communication.

    Get in touch

Services

  • I know a thing or two about launching your own (shoe) brand. Give me a heads-up if you think I can be of service.

  • During the past 10 years, content has been the cornerstone of all our professional endeavors. My team and I create compelling content which sells and/or recruits better.

  • We look at what your company really stands for and then we show it to all prospective employees. Drafting an employee value proposition, an employee advocacy program or simply a recruitment marketing campaign done differently.

  • Feedback, management processes, conflict management, time management - these are but a few of the areas in which we can help you improve your workforce.

Get in Touch

Drop me a line and let's chat about how to build your own business or how to create and employer brand that will speak to the pickiest future employee.